We are seeking an energetic, positive and collaborative Alumni & Communications Manager to join our Community Outreach team. The Alumni & Communications Manager is responsible for finding meaningful long-term engagement opportunities through building, managing, and growing our Wish It Forward® program and will work in collaboration with the Marketing and Communications Director to use email and social media platforms to further the chapter’s programmatic, brand, and fundraising goals.
The ideal candidate should have 4+ years of experience in non-profit fundraising, communications, or alumni management experience; experience with digital marketing and social media analytics. Experience with Salesforce, HTML, video and photo editing software, and/or graphic design is a plus. This position reports to the Marketing and Communications Director.
Wish It Forward Program
- Manage the Wish It Forward program and be the primary point person for wish alumni and their families.
- As a subset to the Wish It Forward program, build relationships with an annual group of select Wish Ambassador families to promote and fuel a cumulative Wish It Forward donor pipeline.
- Coordinate opportunities of engagement for wish families with Development team members with stakeholders, including but not limited to corporate partners, schools, and individual donors.
Social Media
- Develop and maintain chapter wide social media editorial calendar.
- Manage Facebook, Instagram, Twitter, and LinkedIn profiles daily by posting, engaging with fans/
followers, and growing that support from the digital space to the real world. - Produce social media and web graphics utilizing software including Canva and InDesign.
- Work with Marketing and Communications Director to develop strategic digital and social media
campaigns for chapter’s internal events, corporate partnerships, volunteer, and medical outreach. - Implement social media advertising campaigns.
- Create and execute plans to leverage social media fundraising:
- Pull reports of social media fundraisers and work with Development team on stewardship plans for these supporters.
- Raise awareness of fundraisers through this unique fundraising opportunity.
- Cultivate relationships with influencers and Wish Alumni to drive more support and action.
- Serve as email copywriter for chapter wide special events, campaigns, and promotions.
- Create required graphics and banners for email campaigns and email signatures.
- Monitor and keep chapter-wide email marketing calendar up to date, including Make-A-Wish America email plans.
- Work with Director to create mission-focused content and develop ongoing email capture strategies to increase audience.
Other
- Create periodic thank you notes for the Development Team.
- Create quarterly wish stories to be read by external audiences.
- Other communications and marketing duties as assigned.
- Exceptional oral and written communication skills.
- Strong digital writing skills with a focus on engaging audiences and moving them to action.
- Proficient in Microsoft products including 365 and SharePoint.
- Collaborative work ethic with strong interpersonal and problem-solving skills.
- Demonstrated ability to facilitate complex tasks with daily deadlines.
- Bachelor’s degree and/or equivalent experience.
- Non-profit fundraising, communications, or alumni management experience preferred (4+ years).
- Omni-channel digital marketing experience involving all stages of campaign execution including planning, testing, launching, oversight, monitoring, optimizing, and measuring.
- Experience with social media backend analytics and Google Analytics.
- Experience with HTML, video and photo editing software, and graphic designing skills is a plus.
- Salesforce experience is a plus.
Salary is $55,000 - $60,000 DOE. Full-time; benefits included. You will have flexibility to work from our office or remotely as agreed upon. Some days in the office will be required.
COVID-19 Vaccination Policy: For the safety of our staff, volunteers, and guests, Make-A-Wish Oregon requires all staff to be fully vaccinated against the COVID-19 virus.
Email cover letter, resume and three references to kbolduc@oregon.wish.org. Please use the subject line “Alumni & Communications Manager” when applying. No phone calls please. Position open until filled.
PDF Version of the Job Description: Alumni & Communications Manager