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Macy's Believe Campaign

Spread joy this holiday season with Macy's Believe.

October 26, 2020

Wish kid Avery puts her letter to Santa in the red Macy's mailbox.

For a child fighting a critical illness, every day of  waiting for a wish is one too many.

Together, Make-A-Wish® and the incredible team at Macy's are helping bring joy back into a child's life this holiday season through the Macy's Believe campaign. For every letter written to Santa online or dropped off in-store through December 24, Macy's will donate $1 to Make-A-Wish, up to $1 million.

Join us in bringing experiences of joy to a child today so they can look forward to tomorrow.

Write your letter to Santa here!

Wear your Believe bracelet to show your support to wishes!

Make-A-Wish® Believe Slider Bracelet

Here's one way to show you believe!
Now through December 31, Macy's will be selling these silver-tone believe bracelets for $4, with $2 going back to Make-A-Wish. Purchase the bracelet here





Shop for Elizabeth's Wish Dress at Macy's and help support more wishes!

Elizabeth's Dress

Meet five-year-old Elizabeth, who is battling cancer.

Her big wish was to design her own clothing like a true fashionista, so Make-A-Wish and Macy's Fashion Office helped her make that happen.

Starting now until December 31, you can purchase Elizabeth’s wish dress online at 20% of each dress sold will be donated to Make-A-Wish to help grant more wishes for kids like Elizabeth. 

Other ways to support

You can help Make-A-Wish by donating online through 12/24 or rounding up your in-store purchase, up to 99¢, through 11/15.