Lamar Advertising, one of the largest outdoor advertising companies in the world, has selected Make-A-Wish as its in-kind partner for 2023.

Lamar will donate more than one million dollars in Digital Out of Home media to support the organization's fundraising efforts and continue to raise awareness of the mission-critical resources needed to grant wishes that can help children battling critical illnesses build the physical and emotional strength needed to manage, and even, overcome their illness.

"Through Lamar's incredible generosity, the visual impact of a wish will be prominently displayed for communities nationwide – reminding them of the hope a wish can bring to children battling critical illnesses," said Leslie Motter, president and CEO of Make-A-Wish America. "Our partners' contributions to our mission play a critical part in enabling us to continue granting life-changing wishes for children facing unimaginable challenges."

Lamar will support various Make-A-Wish campaigns during the year, helping to build brand awareness and incorporating billboards into wish granting when possible. Additionally, Lamar employees will participate in special volunteer activities in the communities where the company is present.

"Make-A-Wish is a wonderful organization whose mission of bringing joy to a child's life is both noble and inspiring," said Sean Reilly, CEO of Lamar Advertising. "We always welcome the opportunity to leverage the power, breadth and reach of our network for the greater good. We can't think of a better purpose than brightening the life of a sick child. Make-A-Wish is the perfect choice to be our first annual In-Kind Partner selection."