Melissa Mccarthy, Ben Falcone and HBO Max Launch “20 Days of Kindness” Campaign on Behalf of Their Upcoming Film “Superintelligence”
$20K will be donated to a different cause daily over 20 days, including Make-A-Wish®
LOS ANGELES, CA – November 10, 2020 – HBO Max kicked off a “20 Days of Kindness” campaign today on behalf of their new film “Superintelligence,” from New Line Cinema. Melissa McCarthy and director Ben Falcone announced the campaign this morning during their appearance on the Today Show while launching the first trailer for the movie. With a “20 for 20 in 20” initiative, HBO Max will highlight and donate $20K to a different good cause daily for 20 days while encouraging others to lend their support along the way. The film launches on HBO Max Thanksgiving Day, November 26.
In addition to media appearances by Melissa, on November 13, World Kindness Day, the campaign will celebrate acts of kindness shared across social media. Content can include a post, tagging someone with a kind word, or showing a short video of a random act of kindness. Talent and influencers will help launch the program, encouraging others to participate using the hashtag #20DaysOfKindness.
Users can go to https://20daysofkindness.com for more information and to follow the different charities daily. As part of the #20DaysofKindness campaign, Melissa, Ben & HBO Max are giving away a Tesla and chances to attend the premiere with all funds raised benefitting Conservation International, World Central Kitchen, and Make-A-Wish.