CHICAGO, March 2, 2020 /PRNewswire/ -- Today Keebler® launched its partnership with Make-A-Wish® to help grant more wishes for children battling critical illnesses, one cookie at a time. Now through April 30, 2020, proceeds from the purchase of specially-marked packs of Keebler cookies will benefit Make-A-Wish. Celebrity mom and long-time Make-A-Wish supporter, Jessica Simpson, is lending her support as a campaign ambassador to help Keebler spread the magic and encourage families to participate.
"We like to say that Keebler cookies are 'made with magic and loved by families,' and above all else, we believe in celebrating and sharing the joy of snacking," said Nick Farrey, Brand Manager at Ferrara, makers of Keebler cookies. "Generosity has always been at the heart of our brand, and teaming up with Make-A-Wish has been a true honor as we support the great work that they do to help children and families across the nation. And we could not be more thrilled to have Jessica Simpson join us for this campaign to inspire people to donate and help grant more wishes."
For every purchase of specially-marked packages of Keebler cookies, Keebler will donate to Make-A-Wish1. Cookie fans can also visit Keebler's Instagram page to help raise money for the cause – each comment that tags a friend on the campaign social post and uses the cookie emoji will raise $1 for Make-A-Wish2. Through this campaign, Keebler will help grant more than 25 wishes for children battling critical illnesses across the nation.
"Giving back is a core value that I was taught growing up, and one that I still firmly believe in," said Jessica Simpson. "I have been blessed to get to know wonderful families and some of the most special children I have ever had the chance to meet through Make-A-Wish. The hope that Make-A-Wish is able to provide to families at some of the most challenging times is extraordinary. Please join me in spreading some magic to benefit this incredible foundation."
"This year, Make-A-Wish will celebrate 40 years of granting wishes, helping wish families replace fear with confidence, sadness with joy, and anxiety with hope," said Holly Thomas, Vice President of Corporate Alliances at Make-A-Wish America. "We are grateful to Keebler and Jessica Simpson for their partnership in helping us continue to fulfill our mission of creating life-changing wishes for children with critical illnesses."
About Keebler
Keebler makes more than 30 varieties of uncommonly good cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Pecan Sandies®, Coconut Dreams™, fudge-stuffed E.L. Fudge® cookies, Soft Batch Chocolate Chip cookies and more. Made with Magic and Loved by Families™, Keebler cookies are available at mass, grocery and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, Twitter).
About Ferrara
Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of more than 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.
About Make-A-Wish®
Make-A-Wish® creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world's leading children's wish-granting organization, serving children in every community in the United States and in more than 50 countries worldwide. Together, generous donors, supporters, staff and more than 34,000 volunteers across the U.S., grant a wish every 33 minutes, on average, somewhere in the country. Since 1980, Make-A-Wish has granted more than 330,000 wishes to children in the U.S. and its territories; more than 15,800 in 2019 alone. For more information about Make-A-Wish America, visit wish.org.
1 $0.25 from each package sold donated to Make-A-Wish, up to a maximum amount of $250,000
2 $1.00 each time a person comments on social media with a cookie emoji and tags a friend, up to a total donation of $10,000
Written information about Make-A-Wish is available by calling 1-800-722-9497 or by visiting the website at www.wish.org.