The Marketing & Communications Manager for Make-A-Wish New Jersey will be responsible for creative storytelling through digital and traditional communications channels, working cross-departmentally to create a shared vision of our globally recognized brand. The ideal candidate will be responsible for chapter website and social media platforms, email marketing programs, video storytelling and more. They will assist in media relations strategy and execution, and serve as brand expert for production of creative needs for the chapter. They will continue to bring to the table new initiatives and creative strategy to advance the mission, vision and values of Make-A-Wish.
Direct Supervisor: Assistant Vice President of Marketing & Communications
- Media
- Drafts and executes pitches and releases for media events
- Provides support as an onsite media contact at events and campaigns as needed
- Maintains media database, oversees media monitoring, and creates impact reports
- Digital Communications
- Develops and oversees social media, email, and website marketing plans
- Initiates best practices in the social and digital space
- Maintain day-to-day operations of chapter website ensuring consistent messaging, brand compliance, and content creation
- Provides timely updates including crisis communication directly to senior leadership team
- Video Production
- Serves as project manager and main point of contact for chapter video productions with external videographers, and in-house video content creator for smaller video productions
- Special Events
- Serves as project manager for event program-related projects for chapter signature events, oversees vendors for marketing/communication needs
- Design & Brand Management
- Oversees brand approval of design projects for chapter across all departments
- Other
- Assists with presentations and proposals for President & CEO
- Supports coordination and execution of Theater A/V resources at MAWNJ Headquarters for signature events and other initiatives as assigned
- Proofreads and edits all communications materials
- Maintains chapter’s photo and video libraries, as well as feedback/testimonial library
- Maintains asset logging in chapter Salesforce database
- Serves as “resident expert” on knowledge of enterprise-wide brand
- Other duties as assigned by supervisor
- Bachelor’s Degree in related field (Marketing/Communications, Journalism, Public Relations, Media Studies)
- 3 -5 years’ experience in relevant field
- Exceptional oral and written communication skills
- Extensive computer skills including Microsoft Office, HTML and Adobe Creative Suite
- Experience in Salesforce, Drupal, Luminate a plus
- Graphic design and video editing experience a plus
- Experience with leveraging multiple social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube
- Experience with Google Analytics
- Must be able to work in a fast-paced, dynamic environment
- Flexibility with hours for occasional night/weekend planned events
- Must pass background check
Please submit a cover letter and resume with “Marketing & Communications Manager” in the subject line to [email protected]. No phone calls please.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.