Proceeds from custom cookie purchases to benefit Make-A-Wish New Jersey

East Rutherford, NJ (March XX, 2023) – Mrs. Fields Cookies and Make-A-Wish New Jersey proudly announce their joint Wish-Upon-a-Cookie campaign launching on April 1st in observance of Make-A-Wish New Jersey’s 40^th Anniversary. Since 1983, the New Jersey chapter has granted nearly 12,000 wishes for children with critical illnesses.

Mrs. Fields Cookies at American Dream created a custom Make-A-Wish Cookie, the signature milk chocolate chip cookie with buttercream frosting, star-shaped confectionary topping, and a blue frosted shooting star. It is exclusively available for purchase in store at American Dream and will also be sold online for the month of April, with proceeds from the sales benefiting Make-A-Wish New Jersey.

“We are grateful to partner with our friends at Mrs. Fields during this unique month-long promotion,” shared Rose Farr, Assistant Vice President of Development for Make-A-Wish New Jersey. “April is a special month for our organization as we celebrate the anniversary of the founding of our mission, and this is an exciting opportunity to continue to raise vital funds to grant more wishes for New Jersey children with critical illnesses.”

Every year, Make-A-Wish chapters across the country celebrate World Wish Day, the global anniversary of the founding of Make-A-Wish on April 29^th. In addition to Mrs. Fields’ Make-A-Wish cookie, American Dream will host the New Jersey chapter’s Walk & Roll For Wishes fundraising event on World Wish Day.

“The Make-A-Wish Foundation is an incredible organization bringing much-needed joy to children living with critical illnesses and their families,” said Jacob Geffner, owner of Mrs. Fields at American Dream. “We wanted to do something special to contribute to such an important mission and we hope that by creating a special cookie to benefit these brave kids and their loved ones, they feel the support from their community.”

To purchase Make-A-Wish cookies, visit Mrs. Fields Cookies in Court A at American Dream or  https://wishuponacookie.company.site/. To register for American Dream’s Walk & Roll For Wishes on World Wish Day on April 29^th, visit nj.wish.org/walkandroll.

ABOUT MAKE-A-WISH

Make-A-Wish New Jersey creates life-changing wishes for children with critical illnesses. In the fight against a critical illness, a wish serves as a catalyst for renewed strength and encouragement for every child and family on their journey.  A wish helps kids look past their limitations, families overcome anxiety and entire communities experience joy. Most importantly, wishes can improve a child’s quality of life. We believe a single wish transforms lives. With their national headquarters based in Phoenix, Arizona, Make-A-Wish is one of the world’s leading children’s charities, with 58 chapters serving children in every community in the United States and its territories, and nearly 40 international affiliates serving children on five continents. Make-A-Wish New Jersey was founded in 1983. Serving children in every municipality in the Garden State, Make-A-Wish New Jersey has granted over 11,000 wishes since its inception. For more information about Make-A-Wish New Jersey, call 800-252-WISH or visit nj.wish.org and discover how you can help transform lives, one wish at a time.

ABOUT AMERICAN DREAM

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Balenciaga, Gucci, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.