November 29 - December 5, 2020

Macy's Believe Campaign

Macy's Believe

Macy’s beloved Believe letter-writing campaign, in partnership with Make-A-Wish, returns for the 13th year giving believers of all ages the opportunity to send letters to Santa and deliver wishes to children fighting critical illnesses. From Monday, Oct. 26 through Thursday, Dec. 24, for every letter sent to Santa online at or dropped off in Macy’s stores, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help children fighting critical illnesses’ life-changing wishes come true. New this year, National Believe Day will be expanded to National Believe Week and will provide customers the opportunity to double their donations ($2 per letter, up to an additional $1 million) for a full week from Sunday, Nov. 29 through Saturday, Dec. 5.