Corporate Partners
WishMaker Spotlight: Sugarman Law Firm
Sugarman Law Firm has been helping create magical wishes for 20 years! Beyond their generous financial support, Sugarman employees have chaired event committees, become wish granters and sat on the Make-A-Wish Central New York Board of Directors.
Bring the Wonder of Wishes to Your Workplace
Through innovative consumer-facing campaigns, cause marketing programs, generous financial contributions and mission-critical in-kind support, life-changing wishes are being granted right here in your community!
Together, with your employees, customers and communities, you can make the impossible possible.
Employer Benefits
Partnership Opportunities
There are several ways your company and your employees can create hope for children in Central New York with critical illnesses. Bring your team together while making wishes come true.
Show your support through sponsorship of one of our signature or community events.
40th Anniversary Gala - Celebrate 40 years of granting wishes in Central New York with us at Turning Stone Casino on April 25, 2026
Ms. Orange Fan Luncheon - A ladies only luncheon featuring the Syracuse Orange Men's Basketball Team
Nelcorp Make-A-Wish Open - Our golf tournament in Broome County
Syracuse Make-A-Wish Open - Our golf tournament in Onondaga County
Contact Debbie Christiansen for more information about event sponsorship.
Make-A-Wish Central New York provides tools and templates that include how to:
- Activate a free payroll deduction platform (Frontstream)
- Create a custom company fundraising page (Wish Your Way)
- Generate ideas with a campaign activity/event concept one-pager
- Promote your campaign with templates for employer email and social media communications
- Connect with the mission through wish stories during the campaign to keep mission at the forefront
Contact Olivia Colabufo for more information about Employee Engagement
Cause Related Marketing
Why cause marketing?
The Make-A-Wish brand resonates with consumers, and an alignment with Make-A-Wish can build brand affinity and customer loyalty for our partners. Leverage the power of cause to increase sales and brand loyalty through a promotion tied to specific products, menu items or memberships/subscriptions.
- Identify a product or service to tie to cause promotion - Gift cards, special menu items or new product launches – boost sales with cause promotion
- Pick a campaign window to run your promotion - Identify a target sales period and tie to company milestones/anniversaries or align with a pre-existing Make-A-Wish campaign drive periods
- Activate the promotion by creating co-branded point-of-sale collateral for in-store and promoting the campaign through digital and social media channels
- Engage your employees through rallies and internal company communications or competitions
Email Debbie Christiansen for more information about Cause Related Marketing
Volunteer Opportunities
Your company can give back by banding together to grant a wish, staff an event or complete a service project to benefit wish children.
Contact Caitlin Alcott to learn how employees can volunteer.
