Wish kid Brantley and Santa on his wish in 2019

Help Grant Wishes
through Macy's Believe!

Macy's Believe Logo

You are invited to help grant wishes by writing letters to Santa, as part of Macy’s Believe!

From Oct. 26 to Dec. 24, Macy’s will donate $1 to Make-A-Wish for each letter received, up to $1 million. Write your letter at macys.com/believe or drop it off in-store at a Macy’s red letterbox. When you write letters to Santa, you’ll help bring experiences of hope and joy into the lives of children with critical illnesses. ​

More Ways to Support Believe

Wish kids during Macy's Believe Campaign

In-Store Register Round Up Campaign

October 26 – November 15​

Wish Kid Caesar with Macy's Employees

Digital Donations to

October 26 – December 24

Wish kid Chloe dropping her letter to Santa in the Believe mailbox at Macy's

National Believe Week

November 29 – December 5

Macy's Believe Bracelet

Believe Bracelet

October 26 – December 31

Elizabeth's visit to Macy's Fashion Office

Elizabeth’s Dress

November – December 31​

Sketch of Elizabeth's dress

Help Grant Wishes with Elizabeth's Dress

This year’s campaign features 6-year-old Elizabeth, a Make-A-Wish child diagnosed with leukemia, whose wish to design a dress is coming true. Thanks to the style experts at Macy’s Fashion Office and I.N.C. International Concepts, only at Macy’s, Elizabeth had the opportunity to design a colorful floral maxi dress. Elizabeth’s exclusive design is available online at macys.com and in 12 Macy’s stores beginning Monday, Oct. 26. In the spirit of giving back this holiday season, 20 percent of the purchase price of Elizabeth’s dress (through Dec. 31) will benefit Make-A-Wish.

On behalf of all of our wish kids, thank you for believing in the power of a wish!