Position Type: Full-Time
Starting Salary: $50,300
Reports to: Vice President of Development & Marketing
The Storytelling & Content Specialist is a creative digital storyteller responsible for gathering, creating, and delivering all wish family stories to be used as resources by the greater Marketing & Development team. Our mission drives everything that we do including outreach, donor engagement, stewardship, and relationship building. This role will play a crucial part in telling the story of EVERY Make-A-Wish family that comes through our chapter’s program.
- Utilize cutting edge storytelling techniques to create and execute content delivery for Make-A- Wish
Central and Western North Carolina. This includes content generation for social media posts, blog articles, short video production, digital media assets, email promotions, and local event coverage. - Serve as first point of contact for wish families post-wish experience. This role will gather feedback on the wish, begin building relationships with each family, and gather content.
- Develop and execute brand storytelling initiatives to effectively communicate the impact of Make-A-Wish wishes on wish children and their families.
- Manage a portfolio of families on a monthly basis to hit goals for outreach and content gathering.
- Collaborate with internal teams to identify families that could engage at higher levels including fundraising and ambassadorship.
- Partner with Marketing & Communications Manager to oversee email marketing initiatives, including content creation, segmentation, scheduling, and performance tracking.
- Utilize graphic design and videography skills to create visually compelling and shareable content that aligns with the organization's brand identity.
- Stay up to date with industry trends and best practices in social media, digital marketing, storytelling, and nonprofit marketing to continuously improve content strategies and tactics.
- Proficiency in social media and email marketing platforms and experience managing email campaigns from conception to execution.
- Background in graphic design and videography, with proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar software.
- Excellent written and verbal communication skills, with a keen eye for detail and a passion for
storytelling. - Strong organizational and project management skills, with the ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.
- Comfortable working independently and taking initiative, with the ability to thrive in a collaborative team environment.
- This role is hybrid (2 days in office, 3 days remote) with some nights and weekends needed around specific
event dates.
- Bachelor’s Degree (Marketing, Communications, or English/Creative Writing preferred)
- 1-3 years’ experience in roles with heavy writing and content generation
- Valid driver's license and access to consistent, reliable transportation
Email resume, cover letter (stating the position you're applying) and writing sample to resume@nc.wish.org. Please add position applying for in SUBJECT line of email.
NO PHONE CALLS PLEASE!