Macy’s Believe

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Macy’s is continuing their support of Make-A-Wish this holiday season by hosting their annual Believe campaign. From November 1 through December 24, 2021, for every letter to Santa written online or dropped in-store, Macy’s will donate one dollar to Make-A-Wish, up to $1 million. 

Due to the safety precautions put in place around COVID-19, the Believe campaign will have a focus on virtual letter writing. Additionally, Macy’s will partner with Make-A-Wish on a few other activations including fundraising opportunities and the sale of Make-A-Wish specific items. Please see below for more details on how you can support this exciting campaign! 

How you can help:

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Write a letter to Santa 

For every letter you submit online or to a local store, Macy’s will donate $1 to Make-A-Wish, up to $1 million. Submit your letter here any time between November 1 and December 24!  

Interested in getting a large group involved to write letters? We want to hear from you! Please contact [email protected].

Teachers and parents: Get your kids and/or school involved

Want an easy way to get your kids or school involved with the Believe campaign? Use the Teacher and Parent Toolkit for ideas on fun and creative ways to incorporate the Believe campaign into your lesson plans or with your entire school. We can also create a custom URL to track the number of online letters your school collects and submits. For a custom URL, please reach out to Molly at [email protected].

Shop in-store or online 

Digital donations 

  • From November 1 through December 24, 2021, customers can have the ability to make online donations to Make-A-Wish through macys.com

In-store round up campaign

  • From November 1 through November 19, 2021, customers can round up at checkout at any Macy's location and give back to Make-A-Wish

Believe bracelet 

  • From November 1 through December 31, 2021, Macy’s will sell a special Believe bracelet online at macys.com and in-store, with $2 of every $4 bracelet coming back to Make-A-Wish

National Believe Week 

Double donations! 

  • From November 28 through December 4, 2021, you can help celebrate the season of giving with double donations! For every letter written to Santa this week online or in-store, $2 will be donated to Make-A-Wish!