November 1 - December 24, 2021

Macy's Believe Campaign 2021

Macy's Believe Campaign 2021

Based on the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial, the Macy’s Believe Campaign invites believers of all ages to write letters online at macys.com/believe or to drop off letters to Santa at Macy’s in special red letterboxes. For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million.

How Can You Be a BELIEVER?

  • Write a letter! - From Nov. 1 through Dec. 24, 2021, for every letter to Santa dropped in-store in a Macy’s red letterbox or written online at macys.com/believe, Macy’s will donate $1 to Make-A-Wish, up to $1M.
  • In-Store Register Round Up - From Nov. 1 through Nov. 19, 2021, customers can round up their purchases and donate their change, up to $0.99, at the register in all Macy’s stores to benefit Make-A-Wish.
  • Digital Donations - From Nov. 1 through Dec. 24, 2021, customers can make online donations to Make-A-Wish through macys.com.  
  • Believe Bracelets - From early October through December 31, 2021, get your special Believe bracelet online at macys.com and in-store; $2 of every $4 bracelet goes to Make-A-Wish.
  • National Believe Week –From Nov. 28, 2021 through Dec. 4, 2021, join us by:
    • Doubling Your Donation - For every letter to Santa received online or in-store from Nov. 28 through Dec. 4, Macy’s will donate $2 to Make-A-Wish, up to an additional $1 million.
    • Holding a Letter-Writing Party – Get together (safely!) with friends, classmates, coworkers and/or community members and write your letters to Santa! Arrange to deliver in-store during National Believe Week and double the donation! **Large letter drives and in-store drop-offs must be coordinated with the Make-A-Wish Central New York office!**

Contact us with any Believe-related questions: Kate Veley at 315-475-9474 x214 or [email protected].