Full-Time, Exempt
Department: Marketing
Reports To: President & CEO
Supervision: Development Specialist
Job Summary: This position is responsible for leading chapter-wide branding, marketing, communications, and public relations. Responsibilities include staff leadership, collaboration of fund development and broadening awareness of Make-A-Wish® Greater Virginia.
- Create and execute strategy for the Foundation’s marketing and external communications to advance awareness and throughout Greater Virginia.
- Create and maintain internet and extranet sites, social media, newsletters, collateral material (print, web, social), supporter activities, and stakeholder groups.
- Oversee wish stories, implement direct marketing appeals, and maintain local public relations on behalf of the foundation.
- Develop and maintain a budget for marketing and communications.
- Develop marketing strategies to include metrics, benchmarks, and evaluation.
- Oversee branding implementation and consistency.
- Develop and maintain the chapter’s public relations strategy, both locally and nationally
- Manage Wishes in Flight Campaign for chapter airline miles procurement.
- Manage all communications plans and strategy to include crisis, media, and fundraising/ development.
- Produce and direct compelling wish stories to garner public support including video and photography.
- Serve as foundation spokesperson, as needed.
- Provide day-to-day support for integration between the Development and Marketing team, ensuring successful implementation of revenue growth strategies.
- Support the Marketing/ PR Board Committee
- Additional duties as requested.
- Some travel and weekend/ evenings as needed
- Strong oral and written communications skills
- Ability to successfully work in a collaborative, team-oriented organization
- Strong initiative and self-starter
- Ability to manage several projects at once while meeting deadlines
- Excellent time management, organizational and independent judgment skills
- Proven problem solver
- 3-5 years of work in the field of public relations or non-profit marketing
- BS/ BA in journalism, public relations, marketing, or communications preferred
- Computer skills: Microsoft Suite, graphic design programs including Canva and InDesign, experience in web content management, specifically Drupal, social media management
We are more than a great place to work - our work is life changing. We are an inclusive and diverse group of people who, through a mosaic of backgrounds, thoughts, and experiences are united in purposeful work. We are fueled and guided by our values - values that are represented in the inspired people we work with and the transformational work we do every day. We are an Equal Opportunity Employer, drug free workplace, and comply with ADA regulations as applicable.
Candidates are asked to submit their resume and cover letter by email to jobapp@va.wish.org or by fax at 804-217-9484. No phone calls please.