Content Strategy Development & Management

· In partnership with the Director of Marketing & Communications, develops a comprehensive content strategy for MAWNV to include social media, web, donor, CEO blogs, newsletters, wish stories, direct and digital marketing communications, and outreach materials

· Provides daily management and updates of the content calendar for all marketing communications including digital communications, website, donor stewardship, and additional storytelling assets

· Assists in the production of cyclical marketing projects including the annual report, stewardship books, event materials, etc.

· Stays updated on trends, industry best practices and emerging technologies to keep content strategy innovative and effective.

Marketing Liaison for Outsourced Vendors

· Using independent judgment, oversees the execution and reconciliation of the marketing department budgeted expenses

· Work with graphic designers, videographers, and other outsourced vendors to meet or exceed assigned project deadlines and ensure brand standard compliance, content accuracy and efficacy, as well as budgetary guidelines

· Coordinates design, printing, and delivery of collateral pieces with third-party vendors

Internal Lead for Creative Requests

· Reviews and edits internal communications to ensure consistency of messaging and MAW brand standards

· Maintain asset library and rebrand collateral items as needed

· Light graphic design work: adding text to pictures, editing templates, resizing images for social media, etc.

Social Media Management

· Manages calendar, writes copy, and schedules posts across platforms, making sure to fulfill National campaigns, and local sponsorships, and share engaging wish stories with MAWNV

· Monitors social media channels and engages with followers accordingly

· Performance measurement; Monitors and analyzes the performance of content using relevant metrics (engagement, click through rates, conversation) and adjusts content strategies accordingly for continuous improvement.

Departmental Administration & Support

· Research, data-entry, and other administrative tasks as assigned

· Assists in the day-to-day operations of the marketing department

· Process weekly departmental invoices for payment in BillPay system and create credit card expense reports for charges incurred bi-monthly

· Record any donated goods or services from third-party vendors upon occurrence/receipt

· Assist in capturing video and photo content when needed

Editing & Proofreading

· Reviews and edits content for grammar, clarity, accuracy, and consistency

· Ensures that the content created adheres to MAW brand voice and style guidelines