Content Strategy Development & Management

• In partnership with the Director of Marketing & Communications, develops a comprehensive content strategy for MAWSNV to include social media, web, donor, CEO blogs, newsletters, wish stories, direct and digital marketing communications, and outreach materials
• Provides daily management and updates of the content calendar for all marketing communications including digital communications, website, donor stewardship, and additional storytelling assets
• Assists in the production of cyclical marketing projects including the annual report, stewardship books, event materials, etc.
• Stays updated on trends, industry best practices and emerging technologies to keep content strategy innovative and effective.

Marketing Liaison for Outsourced Vendors

• Using independent judgment, oversees the execution and reconciliation of the marketing department budgeted expenses
• Work with graphic designers, videographers, and other outsourced vendors to meet or exceed assigned project deadlines and ensure brand standard compliance, content accuracy and efficacy, as well as budgetary guidelines
• Coordinates design, printing, and delivery of collateral pieces with third-party vendors 

Internal Lead for Creative Requests

• Reviews and edits internal communications to ensure consistency of messaging and MAW brand standards
• Maintain asset library and rebrand collateral items as needed
• Light graphic design work: adding text to pictures, editing templates, resizing images for social media, etc. 

Social Media Management

• Manages calendar, writes copy, and schedules posts across platforms, making sure to fulfill National campaigns, and local sponsorships, and share engaging wish stories with MAWSNV
• Monitors social media channels and engages with followers accordingly
• Performance measurement; Monitors and analyzes the performance of content using relevant metrics (engagement, click through rates, conversation) and adjusts content strategies accordingly for continuous improvement.

Departmental Administration & Support

• Research, data-entry, and other administrative tasks as assigned
• Assists in the day-to-day operations of the marketing department
• Process weekly departmental invoices for payment in bill-pay system and create credit card expense reports for charges incurred bi-monthly
• Record any donated goods or services from third-party vendors upon occurrence/receipt
• Assist in capturing video and photo content when needed 

Editing & Proofreading

• Reviews and edits content for grammar, clarity, accuracy, and consistency
• Ensures that the content created adheres to MAW brand voice and style guidelines