Content Strategy Development & Management, Marketing Liaison For Outsourced Vendors, Internal Lead for Creative Requests, Social Media Management, Departmental Administration & Support
Content Strategy Development & Management
· In partnership with the Director of Marketing & Communications, develops a comprehensive content strategy for MAWNV to include social media, web, donor, CEO blogs, newsletters, wish stories, direct and digital marketing communications, and outreach materials
· Provides daily management and updates of the content calendar for all marketing communications including digital communications, website, donor stewardship, and additional storytelling assets
· Assists in the production of cyclical marketing projects including the annual report, stewardship books, event materials, etc.
· Stays updated on trends, industry best practices and emerging technologies to keep content strategy innovative and effective.
Marketing Liaison for Outsourced Vendors
· Using independent judgment, oversees the execution and reconciliation of the marketing department budgeted expenses
· Work with graphic designers, videographers, and other outsourced vendors to meet or exceed assigned project deadlines and ensure brand standard compliance, content accuracy and efficacy, as well as budgetary guidelines
· Coordinates design, printing, and delivery of collateral pieces with third-party vendors
Internal Lead for Creative Requests
· Reviews and edits internal communications to ensure consistency of messaging and MAW brand standards
· Maintain asset library and rebrand collateral items as needed
· Light graphic design work: adding text to pictures, editing templates, resizing images for social media, etc.
Social Media Management
· Manages calendar, writes copy, and schedules posts across platforms, making sure to fulfill National campaigns, and local sponsorships, and share engaging wish stories with MAWNV
· Monitors social media channels and engages with followers accordingly
· Performance measurement; Monitors and analyzes the performance of content using relevant metrics (engagement, click through rates, conversation) and adjusts content strategies accordingly for continuous improvement.
Departmental Administration & Support
· Research, data-entry, and other administrative tasks as assigned
· Assists in the day-to-day operations of the marketing department
· Process weekly departmental invoices for payment in BillPay system and create credit card expense reports for charges incurred bi-monthly
· Record any donated goods or services from third-party vendors upon occurrence/receipt
· Assist in capturing video and photo content when needed
Editing & Proofreading
· Reviews and edits content for grammar, clarity, accuracy, and consistency
· Ensures that the content created adheres to MAW brand voice and style guidelines
· Bachelor’s degree and minimum two-years in written and digital content creation experience
· Must possess EXCEPTIONAL writing skills (both spelling and grammar), to write and edit clear, persuasive, and original copy
· Strong social media knowledge in our primary channels (Facebook, Instagram, X, TikTok, YouTube and LinkedIn); knowledge of social media advertising, Meta Business, Google Business, Hootsuite, and Word Press
· Excellent computer skills required (Office Suite, Basecamp, Smartsheet, Dropbox)
· Knowledge on either of the following graphic design programs (Adobe InDesign, Illustrator, Dreamweaver, Photoshop, Canva)
· Skilled in analyzing social media performance metrics to develop and implement data-driven strategies for enhanced engagement and growth
· Creative mindset to develop fresh and engaging ideas for various content formats such as social media posts, infographics, videos, etc.
· Must be detail-oriented, self-motivated, and excel in problem-solving
· Has the ability to prioritize and manage multiple responsibilities with minimal supervision, often under pressure with tight deadlines
· Ability to think creatively and identify shareable marketing moments/opportunities as they arise
· Ability to deal with sensitive information with high confidentiality
· Strong communication skills to connect & collaborate with people and engage others in the mission of the organization
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