Make-A-Wish^® Central and Northern Florida

Orlando, FL — May 2024 —Make-A-Wish® Central and Northern Florida is excited to announce a special collaboration with IT’SUGAR, one of the largest specialty candy retailers in the U.S. IT’SUGAR launched an exclusive Make-A-Wish Premium Milk Chocolate Bar across all IT’SUGAR locations.

IT’SUGAR held a nationwide competition inviting wish kids to design a unique chocolate bar. The winning design, created by 9-year-old Declan, a Wish Kid from Make-A-Wish Central and Northern Florida, was selected from numerous entries.

“Bringing Declan’s chocolate bar design to life has been such a fun and rewarding moment in our ongoing partnership with Make-A-Wish, says Justin Clinger, Assistant Vice President of Creative & Marketing at IT’SUGAR. “We are so proud to support their mission through our sweet collection of chocolates and candies.”

The Make-A-Wish Chocolate Bar offers candy enthusiasts the chance to indulge in a delicious treat while supporting an inspiring cause. With each purchase, 20% of the proceeds are donated to Make-A-Wish, contributing to the organization’s mission of granting life-changing wishes to children battling critical illnesses.

“This collaboration underscores the powerful impact that partnerships can have in bringing joy and hope to children in need,” says Anne Cuba, President and CEO of Make-A-Wish Central and Northern Florida. “We are proud to work with IT’SUGAR to make wishes come true.”

Over the last four years, IT’SUGAR has donated a remarkable $1.2 million to Make-A-Wish through Lollipop (Wish Pop) sales, furthering their impactful work in fulfilling the wishes of children across the nation.

Photos from Declan's visit can be viewed here.

Media Contact:

Make-A-Wish Central and Northern Florida

Jordan White (c: 770-366-4271), [email protected]

Kip Hunter Marketing

Nicole Lewis (c: 305-803-9177), [email protected]

About Make-A-Wish Central and Northern Florida:

Make-A-Wish® Central and Northern Florida creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child's wish to life because every child deserves a childhood. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. Together with generous donors, supporters, staff and more than 24,000 volunteers across the nation, Make-A-Wish Central and Northern Florida and 57 other chapters throughout the U.S. have granted more than 360,000 wishes nationwide. For more information about Make-A-Wish Central and Northern Florida, visit wish.org/cnfl.

About IT’SUGAR:

IT'SUGAR is one of the largest specialty candy retailers in the world, with over 100 locations in the U.S. and Canada. IT’SUGAR isn’t just a candy store – it transforms how the world experiences their favorite sugary treats. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR. IT’SUGAR is a member of BBX Capital, Inc.’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.