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January 1 - April 29, 2021

Disney's True Blue Color Collection Campaign

Disney's True Blue Color Collection girls wearing blue and Mickey ears

The Disney Parks Wishes Come True Blue Color Collection celebrates 40 years of Disney and Make-A-Wish working together to grant life-changing wishes for children with critical illnesses. Sales of this collection have unlocked a US $500,000 donation from Disney to Make-A-Wish. The collection marks the first-ever color collection that celebrates and supports a nonprofit’s impact and on-going collaboration with Disney. It is inspired by the official color of Make-A-Wish and the stars on the collection tie to the star in the Make-A-Wish logo.