Disney's True Blue Color Collection Campaign
The Disney Parks Wishes Come True Blue Color Collection celebrates 40 years of Disney and Make-A-Wish working together to grant life-changing wishes for children with critical illnesses. Sales of this collection have unlocked a US $500,000 donation from Disney to Make-A-Wish. The collection marks the first-ever color collection that celebrates and supports a nonprofit’s impact and on-going collaboration with Disney. It is inspired by the official color of Make-A-Wish and the stars on the collection tie to the star in the Make-A-Wish logo.