Marketing Manager - Make-A-Wish® Greater Bay Area

Type

Marketing Manager

Location
Make-A-Wish Greater Bay Area 1333 Broadway Suite 200, Oakland, CA, 94602
Summary

Make-A-Wish Greater Bay Area is a wish granting organization. Together, we create life-changing wishes for children with critical illnesses. Our Chapter serves children from Monterey County to the Oregon border west of Interstate 5. Research shows children who have wishes granted build the physical and emotional strength they need to fight a critical illness, improving quality of life and producing better health outcomes. The Marketing and Communications team stewards and elevates the Make-A-Wish brand.

We are seeking a collaborative and creative marketing manager looking to contribute their skills and experience to a mission-driven organization. This person will be responsible for telling our story and curating our content in order to convey the impact of our work and inspire people to take action in support of our mission. We are looking for a strong writer and editor who has experience with digital marketing, fundraising communications, journalism, and/or public relations, preferably at a non-profit organization. This full-time, exempt position reports to the Marketing Director and may include supervision of interns and volunteers working on behalf of the marketing team.

Responsibilities

Writing/editing

  • Interview subjects, conduct research, and write stories, including features and spotlights on wish kids, families, and alums; volunteers, donors, and members of the medical community.
  • Manage the MAW editorial calendar, including assigning, editing, and tracking stories from intake to publishing.
  • Write marketing and fundraising copy as needed for the website, emails, mailings, advertisements, media alerts, outreach materials, social media, and donor stewardship. Adhere to marketing best practices and brand guidelines.
  • Review external-facing content produced by others to ensure quality control and maintenance of brand standards.

Content and community management

  • Create, edit, and curate content across our internal sharing platforms and externally for media, partners, and other audiences.
  • Serve as managing editor for print and digital projects, including impact reports and Best Wishes, our printed donor publication.
  • In coordination with alumni associate, match wish alums, families, and volunteers to opportunities including speaking at events, press/media events and opportunities, and involvement with marketing campaigns.
  • Assist with cross-team campaigns that have a storytelling component.
  • Share our storytelling with the National Office, including working with the Content, PR/Media, and Celebrity & Entertainment teams at Make-A-Wish America.

Digital marketing and branding

  • Produce and distribute email communications and digital marketing campaigns and report on performance.
  • Work with our database team and the National Office to manage email lists.
  • Maintain website including performing a regular audit of content, adding new content and pages, liaising with the National Office on guidelines and updates, and tracking and reporting using Google Analytics and other metrics.
  • Oversee social media channels, including editing and approving posts, contributing content, and tracking KPIs.

Other duties as assigned

Requirements
  • Excellent writing and editing skills
  • Excellent attention to detail
  • Demonstrated ability to produce compelling marketing content in adherence to deadlines and accordance with brand standards
  • Must be customer-service oriented, a team-player, and open to collaboration on a wide range of projects
  • Occasional evening and weekend commitments required
  • Ability to drive/get access to transportation to reach occasional offsite work activities
Education & Experience
  • 4+ years in marketing, communications, journalism and/or PR
  • BA or equivalent
  • Nonprofit storytelling experience strongly preferred
  • Experience working with a nationally recognized brand preferred
  • Strong knowledge of mass e-mail tools and production; working knowledge of HTML preferred; experience with Marketing Cloud a plus
  • Working knowledge of Adobe Creative Suite, particularly Photoshop and InDesign
  • Experience with marketing KPIs, including email performance, web analytics, and social media metrics
  • Familiarity with Salesforce or other CRM software a plus
Chapter Benefits

Our office is currently following a hybrid work model. This position is required to work in the office on Tuesdays and Wednesdays, with Mondays, Thursdays, and Fridays as (optional) work from home days. Hybrid work guidelines are subject to change. There may be additional days when employees may be required to work in the office in a given week related to specific projects/events/meetings with advanced notice.

How to Apply

Email a letter of interest and resume to:

Marketing Manager Search
Make-A-Wish Greater Bay Area
[email protected]

No phone calls, please. Position is open until filled.

Other Info

An Equal Opportunity Employer

Diversity makes us stronger. Make-A-Wish Greater Bay Area is committed to diversity in its service and creating an inclusive work culture and environment that is reflective of the San Francisco Bay Area. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.