Whether local or national, we’ve both seen how connecting sponsors with wishes can make all the difference in securing the resources we need.
Once someone has experienced the joy of a wish kid playing in donated luggage or seen wish kids light up when their name is featured on a marquee at their favorite store, they feel the impact of the Make-A-Wish mission in a way that simply can’t be described.
And that’s when they get hooked.
Following our lunch that day, I went back to my cube and posted a sign on the wall that says “Find That Moment.”
I believe in the impact of a wish because I’ve seen it first-hand. And I know that when others get excited about supporting a wish, the outcome becomes so much greater than the sum of the parts. And that the kindness of strangers is what truly sets a wish apart from any other experience.
It’s an impact that our sponsors and wish families feel long after a wish has taken place.
Last month, GameStop hosted its first-ever register donation campaign to benefit Make-A-Wish. GameStop is one of those retailers that consistently goes to incredible lengths to take care of wish kids – from finding out-of-stock gaming systems to providing VIP service.
In fact, 4-5 wishes every week involve shopping at a GameStop store, and it was awesome to see that organic wish connection lead to an in-store customer donation campaign. But nothing could prepare me for the email I received last week, and some of the additional community connections that would surface.
A GameStop store manager wrote in with the story of one of his regular customers who comes in to trade out games when he needs help paying a bill. When he saw the Make-A-Wish signs, he shared that 22 years ago – when he was 8 years old – he had a shopping spree wish.
The entire trade came to $60, and before the GameStop employee could ask him if he wanted to donate he said, "I only need $50 for my bill, so give me $50 and put the rest on Make-A-Wish because they helped me when I was a kid."
This example of generosity speaks to the lasting impact of a wish, and the profound power that a single moment in time can have. And if Make-A-Wish is going to achieve our vision of granting every eligible child’s wish, we need more moments like these.
Find that moment.