Let’s take a look at what we can take from six months of blogging about wish kids – and where we need to go from here.
Communities, Real Kids, Behind the Scenes
I’m sure it shocks no one whatsoever that a post about Batkid was the most-read since our launch. Something about Miles and his wish to be Batman for a day inspired more than 10,000 Bay Area people to participate in his wish. The traditional and social media spotlight fell on him in a huge way.
But our other top posts surprise me: One was about a YouTube clip of 4-year-old Skylar’s reaction to part of his wish. Wish Nation staff member Rachel J. wrote about his genuine and unfiltered joy.
Rounding out the Top 4? A post about the Air Force reuniting two brothers and one about a chapter staff member’s two-year anniversary with Make-A-Wish.
Better Communication, Better Wishes
I didn’t expect Wish Nation to bring Make-A-Wish employees closer together. But it did, thanks to the great contributions I’ve received from people throughout the organization. From chapter employees to our data analysts, Make-A-Wish employees spanning all our disciplines have pitched in with some very insightful content.
Here’s why that’s so important: Make-A-Wish is a collection of independently chartered nonprofit organizations. We're united in our mission, but we're separated by the distance between cities and states. Our day-to-day work makes it hard to interact. People who contribute to Wish Nation change that. They give themselves a voice. This will help us grant more and better wishes by opening the lines of communication. I have new contacts I can turn to when I need help to tell the Make-A-Wish story. My chapter friends and volunteers also know they can turn to me for resources or help sharing their success.
That means we’ll better inform the public about how Make-A-Wish makes a lasting impact for the kids it serves … and that’s the key to getting more support for our mission.
Building a Better Blog
Our readership grows week by week. We strengthen our connections to staff members, volunteers and supporters. So where do we go from here?
My goals include getting the treating physicians of wish kids to share their perspectives; I envision this as a regular feature. I also want to welcome wish kids to tell us how a Make-A-Wish experience changed their lives.
And I hope we can fix a few technical bugs. Haven’t noticed any? Then I won’t point them out!
I may have overlooked something that would make Wish Nation more relevant to you. If I have, feel free to email me at firstname.lastname@example.org and tell me all about it. Thanks for reading – I’ll look forward to sharing more good news six months from now when we celebrate our first year of Wish Nation.
Batkid photo by Paul Sakuma