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Believe - Macy's Nostalgic, Feel-Good Holiday Campaign is Back!

November 08 - December 30, 2013

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Time:

Contact your local Macy's for store hours.

Location:

Macy's
Retail Locations Across the Country

From November 8 through December 30, everyone across the country is invited to drop off letters – stamped and addressed to Santa at the North Pole – at Macy’s Santa Mail letterbox. For each letter received, Macy’s will donate $1 to the Make-A-Wish® Foundation up to $1 million! 

Believe was inspired by "The Letter to the Editor" written by eight-year-old Virginia O’Hanlon, in 1897, asking if there is a Santa Claus. Newsman Francis P. Church responded with a poignantly worded essay on the importance of believing, including the famous line:

“Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…”

Complete with in-store “Believe Stations” and a devoted television ad, Believe captures the heart of the holiday with a season-long effort that elevates the message of goodwill and generosity through an uplifting campaign to benefit the Make-A-Wish Foundation.

Believe Stations will be located in every store and will feature:
* Believe Meter
* Letter-writing station
* Official R.H. Macy Santa Mail letterbox
* Picture with "Yes, Virginia"

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