PHOENIX (March 16, 2011) – Ask 14-year-old Johnathon Ousley about what his biggest wish would be, and he’d want to find a way to combine camping, fishing and meeting his favorite NASCAR driver, Jeff Gordon.

The Prestonsburg, Ky., teenager’s wish will actually come true this weekend through the teamwork of the Make-A-Wish Foundation, Jeff Gordon Children’s Foundation, Bristol Motor Speedway and Pepsi MAX^® Maximum Moments.

Ousley and his family will travel to Bristol, Tenn., for an unforgettable weekend of activity in association with the NASCAR Sprint Cup Series Jeff Byrd 500 race. His wish begins Friday with a private meet-and-greet with Gordon at Bristol Motor Speedway. They will also participate in media activities and a Q-&-A session with fans that night.

On Sunday, Ousley will rejoin Gordon at the track for the pre-race driver introductions and ceremonial lap around the track. The family will then watch Gordon race for the checkered flag in the No. 24 Pepsi MAX car from a private suite.

To relax away from the wish excitement at Bristol Motor Speedway, the Ousleys will spend the weekend at a nearby mountain cabin and enjoy a day of fishing Saturday on an area lake.

The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has organized Johnathon’s wish to help the Ousleys spend some time together as he copes with brain cancer.

Gordon granted his first wish with the Make-A-Wish Foundation in 1995. Since then, the four-time NASCAR Cup Series champion has granted more than 230 wishes, making him among the most-requested celebrity wish granters in the Foundation’s 30-year history.

“It is always inspiring for me to grant a child’s wish through the Make-A-Wish Foundation,” Gordon says. “Johnathon is a special kid and I am so happy to be a part of the amazing weekend planned for him.”

Pepsi MAX is joining in Johnathon’s wish to make this a memorable experience for him and his family. His wish will kick off the Pepsi MAX Maximum Moments sweepstakes, in which fans can enter for a chance to win one of five ultimate racing experiences based on fan submissions. Beginning March 20, 2011, fans can enter for a chance to win the first of five Maximum Moments at PepsiMAX.com/MaximumMoments. Fans can come back weekly to see the next Maximum Moment revealed and will be able to enter for a chance to win during each entry period. The winner will be announced on PepsiMAX.com/MaximumMoments at the end of each entry period.

About the Make-A-Wish Foundation: The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.

About the Jeff Gordon Children’s Foundation: The Jeff Gordon Foundation was established as a non-profit 501(c)(3) organization in 1999 by the four-time NASCAR Cup Series champion. The Foundation supports children battling cancer by funding programs that improve patients’ quality of life, treatment programs that increase survivorship, and pediatric medical research dedicated to finding a cure. The Foundation also supports the Jeff Gordon Children’s Hospital in Concord, N.C., which serves children in the community by providing a high level of primary and specialty pediatric care. We are proud to support a quality health care facility dedicated to compassionate care and medical excellence for children.

About Pepsi MAX: Pepsi MAX, with its zero calories and maximum Pepsi taste, is one of PepsiCo's billion-dollar global brands and is part of Pepsi Americas Beverages. To learn more about Pepsi MAX, visit Pepsi Max on Facebook at: www.PepsiMAX.com/facebook or on Twitter at: @PepsiMAX