Support Level: Cause Champion
Allergan became a sponsor of the Make-A-Wish Foundation® in Spring 2009 promoting the launch of LATISSE™ Wishes, a charitable public awareness campaign to help make wishes come true. The LATISSE™ Wishes campaign was born out of the tradition of blowing on an eyelash to make wishes come true and leverages the excitement surrounding the availability of Allergan’s LATISSE™ (bimatoprost ophthalmic solution) 0.03%, the first and only science-based prescription treatment approved by the FDA for hypotrichosis of the eyelashes (inadequate or not enough lashes) that is used to grow eyelashes, making them longer, fuller and darker.
While LATISSE™ may fulfill the wish for more prominent eyelashes, Allergan also wanted to shine the spotlight on the Make-A-Wish Foundation and provide support for granting the wishes of children with life-threatening medical conditions. The LATISSE™ Wishes campaign started with an initial donation of $500,000 from Allergan to the Make-A-Wish Foundation. Consumers are encouraged to help double this amount to $1 million by registering their support at www.LATISSE.com to help grant the wishes of courageous children in their communities. Between now and December 31, 2009, Allergan will donate $5 for each new visitor who registers online, up to an additional $500,000.
Actress Brooke Shields and beauty expert to the stars Anastasia Soare will lead the campaign to generate $1 million to support the Make-A-Wish Foundation. The campaign components include the online charitable drive to benefit the Make-A-Wish Foundation and a series of LATISSE™ Wishes events scheduled across the country where consumers will be able to support the Make-A-Wish Foundation while learning about how LATISSE™ works and where they can receive a complimentary consultation and treatment.
For more information about LATISSE™, visit www.LATISSE.com.
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This page can be found at http://www.wish.org/supporters/current_sponsors/cause_champion/latisse
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