Macy's Believe Campaign

2013 marks the 6th year of Macy’s Believe campaign benefiting Make-A-Wish®. Based on The New York Sun’s famous "Yes, Virginia, there is a Santa Claus" editorial, Macy’s Believe campaign invites believers of all ages to get involved.

Macy's letters to Santa campaign helps wish granting.

Write Letters to Santa

Beginning in November, kids of all ages can drop their stamped letters, addressed to Santa At The North Pole, in the Santa Mail letterbox at their local Macy’s. For each letter received through Dec. 24, Macy’s will donate $1 to Make-A-Wish, up to $1 million. Visit Macy’s Believe website at for more information.

Post your snapshot or video

Post Your Snapshot or Video

Post your snapshot or video, tagged with #MacysBelieve, and you could be a Macy's TV star. Now through December 7, share the moment you mail your letter to Santa at a Macy's letterbox via Instagram, Twitter, or Vine. Be sure to include #MacysBelieve for your chance to be in a Macy's TV commercial airing Christmas Eve and Christmas Day!

Yes, Virginia animated special

"Yes, Virginia" Animated Special

"Yes, Virginia" returns! The all-star cast of voices includes Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role. The program debuted in 2009 and helped a wish come true for then 11-year-old Make-A-Wish kid Taylor Hay, whose voice and likeness were captured for one of the characters. "Yes, Virginia," presented by Macy’s, will air on CBS on National Believe Day, Friday, Dec. 6 (check local listings).

Macy's merchandise helps wish granting.

Believe and "Yes, Virginia" Merchandise

Purchase the "Yes, Virginia" illustrated storybook or animated special DVD exclusively in select Macy’s stores or at and 10 percent of the purchase price for each book and DVD sold will be donated to Make-A-Wish. Find out more about the book and DVD.

Macy's is helping wish granting.

Believe Site and Activity Kit

Macy’s invites you to visit for details about this year’s Believe campaign. Search for events in your area, find a local Santa Mail letterbox and design a letter you can print and bring to Macy’s. Educators can download the 2013 Believe Activity Kit, a toolkit to use Believe as a writing lesson or activity during the holiday season.

Macy's is helping wish granting.

Believe and Virginia Take Flight

The millions of Macy's Thanksgiving Day Parade® viewers will ring in the holiday this year with their favorite Macy’s star as the Virginia giant balloon returns to the lineup along with the larger than life Believe red star balloons. Also joining the route will be the Macy's Great American Marching Band, comprised of the top high school music students from every state in the union, playing a "Believe Fanfare."

Yes, Virginia The Musical

Yes, Virginia The Musical

"Yes, Virginia The Musical" returns with 100 performances nationwide. The story features Virginia and her friends as they set out to prove Santa exists. To support arts and music education, Macy’s created a digital toolkit, provided the script and score royalty free, and offered grants for school productions. Last year, the production was warmly embraced by audiences and many participating schools gave back by encouraging participation in the Believe letter writing campaign.

Macy's - the magic of giving

Wish kid Aaron

Aaron, 8
"I wish to go to New York to decorate the Macy's windows."