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2014 Macy's Believe Campaign

Macy’s invites America to believe this holiday season! When you share the magic of season, you can also help grant wishes! #MacysBelieve

To learn how you can participate in the Believe campaign every day of the holiday season, view this calendar.

Macy's Believe

Macy's Believe Campaign

Macy’s and Make-A-Wish® are celebrating the 7th year of the Believe campaign. Beginning in November, believers of all ages can bring their stamped letter to Macy’s addressed to Santa at The North Pole, and drop it into the special letterbox. Or, new this year, create and send a letter online at For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1,000,000. To learn more, visit

Macy's Believe

World's Longest Wishlist

When you send your letter to Santa online at, you can help Macy’s break the Guinness World Record Achievement for the longest wishlist to Santa. To participate, visit

Macy's Believe

National Believe Day

We celebrate National Believe Day on Friday, December 12. On this day, drop your stamped letter addressed to Santa at the North Pole into the Macy’s special letterbox or create and send your letter online at, and Macy’s will DOUBLE the $1 donation to Make-A-Wish, up to $1 million*.

*That’s in addition to the up to $1 million already committed for letters dropped off in store and online through December 24th!

National Believe Day

Wishes Across America

On National Believe Day, Macy’s and Make-A-Wish come together to grant wishes for children with life-threatening medical conditions in cities across the country. And, when you visit the Believe Together Hub, you can see the wish celebrations taking place in real time. Be part of the magic. Visit

Macy's Believe

Believe Sitelet and Activity Kit

Macy's invites you to visit for details about this year's Believe campaign. Submit your letter online to Santa, search for events in your community, find a local store to drop your letter off in the special letterbox and download printable stationary. Educators and community leaders can start a letter writing campaign in your school or community. Download the 2014 Believe Teacher’s Guide, a guide to use Believe as a writing lesson or activity during the holiday season.

Macy's Believe

"Yes, Virginia" Animated Special

Don’t miss the season’s newest tradition— the animated classic based on the timeless true story that inspired a whole new spirit of believing! “Yes, Virginia” presented by Macy’s features Taylor’s wish to be an actress and will air, Friday, November 28, on CBS. Check your local listings.

Macy's Believe

"Yes, Virginia" Merchandise

Based on the true story of the most famous newspaper editorial of all time. “Yes, Virginia” is a charming and heartwarming tale about believing in the true spirit of Christmas. Believers can purchase the award-winning holiday classic on DVD for $9.99 and the illustrated storybook for $16.99 in select Macy’s stores or at Macy’s will donate 10 percent of the purchase price of each to Make-A-Wish. Find out more about the DVD and book here.

Macy's Believe

Virginia Takes Flight at Macy’s Thanksgiving Day Parade®

The millions of Macy’s Thanksgiving Day Parade viewers will ring in the holiday this year with their favorite Macy’s star as the Virginia giant balloon returns to the lineup with the larger than life Believe red star balloons.

Macy's Believe

"Yes, Virginia" The Musical

Macy’s shares the message of the Believe campaign through “Yes, Virginia The Musical,” a royalty-free performance program based on the beloved story of “Yes, Virginia.” Macy’s awards $1,000 grants to 100 schools each fall to support their productions. To download a royalty-free school performance program or learn more, visit

Macy's - the magic of giving

Wish kid Aaron

Aaron, 8
"I wish to go to New York to decorate the Macy's windows."