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Subaru Share the Love® Event Results in Multi-Million-Dollar Donation

PHOENIX (March 22, 2017) - Subaru recently announced that the automaker’s ninth annual Share the Love® Event generated more than $24 million for national and local charities across the country. Running November 17, 2016 to January 3, 2017, Subaru donated $250 for every new Subaru vehicle sold or leased to the customer’s choice of one of four participating national charities, including Make-A-Wish. Local retailers also selected a hometown charity from their local community in which customers could direct their support.

This year marks the sixth consecutive Share the Love Event in which Make-A-Wish has been selected as a national charity recipient and the largest donation the organization has received by nearly $500,000. The more than $3.5 million donation from Subaru and its retailers will enable Make-A-Wish chapters in local communities nationwide to grant more wishes than ever for children with life-threatening medical conditions.

“We are honored to benefit from Subaru’s Share the Love Event again this year, and grateful to Subaru and its customers for their continued support,” said David Williams, Make-A-Wish America president and CEO. “These funds make it possible to grant hundreds more life-changing wishes for children with serious illnesses—helping us grow one step closer to our goal of granting every eligible child’s wish.”

“For the sixth consecutive year, Subaru is proud to partner with Make-A-Wish as a national charity recipient of our annual Share the Love Event,” said Brian Cavallucci, National Advertising Manager at Subaru of America. “At Subaru, we strive every day to positively impact our local communities and we whole-heartedly support Make-A-Wish’s mission to bring hope, strength and joy to those who need it most.”

Subaru has donated more than $94 million to a host of national and local charities throughout the life of the Share the Love Event’s nine-year campaign. In the past six years, Subaru and its retailers have generously donated more than $12.5 million specifically to Make-A-Wish.

To learn more about Subaru, the annual Share the Love Event and the Love Promise philanthropic platform, please visit

To learn more about Make-A-Wish and how to get involved, visit

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About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 285,000 wishes since its inception in 1980; more than 15,300 in 2016 alone. Visit Make-A-Wish at to learn more.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit

Mar 22, 2017

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