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Helzberg Diamonds Expresses Its Love for Make-A-Wish®


July 09, 2013


Kansas City, Mo.

KANSAS CITY, Mo. — July 9, 2013 — Helzberg Diamonds® today announced the launch of the new, a website that captures love stories to benefit Make-A-Wish.  This site launch is an extension of Helzberg Diamonds’ commitment to Make-A-Wish   whose mission is changing the lives of children diagnosed with life-threatening medical conditions.

“Helzberg Diamonds is proud to champion Make-A-Wish’s important mission of bringing joy to children with life-threatening medical conditions by granting their wishes,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “Since 2009, we have donated more than $1 million to Make-A-Wish. Now, with, we hope to ignite the sentiment of these three little words to grant even more wishes.”

The new website makes it simple for everyone to help grant wishes of children supported by Make-A-Wish. Consumers share their love stories at and, in exchange for each story, Helzberg Diamonds will donate $1 (up to $5,000 per month) to Make-A-Wish. The site features children who have been granted their  one, true wish and captures each of their unique stories, allowing consumers to meet children who have benfitted from having a wish experience.

Make-A-Wish grants nearly 14,000 wishes every year; each of the wishes unique in their own way – helping wish kids feel better, and in some cases, even get better,” said David Williams, president and CEO of Make-A-Wish America. “As Helzberg Diamonds encourages their consumers to share their unique love stories, we are thrilled to have a great company whose support continues to grow as they recognize more and more, the value of a wish-come-true.”

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, a superior customer experience and a broad selection of quality jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations nearest you, call
1-800-HELZBERG (800-435-9237) or visit

About Make-A-Wish

Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at to learn more.



Press Contact

Josh deBerge
Director, National Communications
4742 N. 24th St. Suite 400
Phoenix, AZ  85016

Phone : (602) 792-3185
Fax : (602) 279-0855