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Cell Phone Leader Straight Talk Wireless® to Launch Initiative to Raise Up to $1,000,000 for Make-A-Wish®

Date

September 12, 2012

Location

Phoenix, AZ & Miami, FL

Unfolds at 3,000 Walmart Stores Across the U.S. Starting September 22nd.

PHOENIX, AZ and MIAMI, FL. – September 12, 2012 Straight Talk Wireless is encouraging consumers to go to their local Walmart to show their support for Make-A-Wish by taking part in a brief demonstration of a Straight Talk Wireless Android smart phone. For every shopper who participates, Straight Talk will donate $1 to Make-A-Wish, with the ultimate goal of $1,000,000

The charitable endeavor is the first of its kind for Straight Talk Wireless, a leading U.S. no-contract cell phone service provider, and a unique undertaking for the no-contract wireless industry. For more information, see OneMinuteOneMillion.com.

F. J. Pollak, president and CEO, of TracFone Wireless Inc., the parent company of Straight Talk Wireless, said: “Straight Talk Wireless offers cell phone users contract-free unlimited everything service on the nation’s four leading wireless networks for just $45 a month. With Straight Talk, you can get the same phones, same networks, for half the cost. Today, Straight Talk Wireless is helping our customers 'feel richer' in a different way by giving them an opportunity to enrich their communities and the lives of the families and children in them."

The event will take place over four consecutive Saturdays starting September 22, 2012 at over 3,000 participating Walmarts under the banner “One Minute One Million.” For every shopper who takes part in a brief demonstration of a Straight Talk Wireless Android smart phone, Straight Talk will donate $1 to Make-A-Wish, with the funds helping grant wishes in communities across the country. Volunteers from local Make-A-Wish chapters will also be on-site at many locations.

The One Minute One Million effort provides a unique way for consumers to ‘feel richer’ and help grant wishes of children with life-threatening medical conditions.

David A. Williams, president and CEO of Make-A-Wish America, said: “In aligning with Make-A-Wish, Straight Talk Wireless is helping us reach more kids with life-threatening medical conditions and grant their one true wish. A wish is more than just a nice thing, and its impact extends further than a just a moment in time. A wish come true can help kids feel stronger, more energetic, and better emotionally and even physically.”

Consumers can find a participating Walmart near them by visiting OneMinuteOneMillion.com.

Follow and learn more about One Minute One Million online at:

Main Web site: OneMinuteOneMillion.com

Straight Talk Facebook: facebook.com/StraightTalkWireless

Straight Talk Twitter: twitter.com/MyStraightTalk

Make-A-Wish Facebook: facebook.com/makeawish

Make-A-Wish Twitter: twitter.com/MakeAWish

ABOUT THE ORGANIZATIONS

Make-A-Wish®grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 212,000 wishes since its inception in 1980; nearly 14,000 in 2011 alone. Visit Make-A-Wish at wish.org.

Straight Talk Wireless®is a brand of TracFone Wireless, Inc., America's largest no-contract cellular service provider in the U.S. with over 21.3 million subscribers, and a subsidiary of América Móvil S.A.B. de C.V. ("AMX") (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX: XAMXL). AMX is the leading provider of wireless services in Latin America. As of June 30, 2012, it had 251.8 million wireless subscribers - more wireless customers than AT&T and Verizon combined - and 61.2 million fixed revenue generating units in the Americas. For more information about Straight Talk, go to straighttalk.com.

MEDIA CONTACTS: Patrick Mitchell, for Straight Talk Wireless, (703) 276-3266 or czvgpuryy@unfgvatftebhc.pbz; and Petri Darby, for Make-A-Wish, (602) 385-6857 or cqneol@jvfu.bet.

EDITOR’S NOTE: A streaming audio replay of the news event will be available on the Web at wish.org/news and OneMinuteOneMillion.com as of 5 p.m. EDT on September 12, 2012.

Press Contact

Josh deBerge
Senior Manager, National Communications & PR
4742 N. 24th St. Suite 400
Phoenix, AZ  85016

Phone : (602) 792-3185
Fax : (602) 279-0855
wqrOretr@jvfu.bet