PHOENIX - (December 5, 2011) - Building on the tremendous success of the last two seasons, Macy’s declares the third annual National Believe Day on Friday, December 9. As part of Macy’s much-loved “Believe” campaign, National Believe Day is a pinnacle moment aimed to inspire generosity and giving throughout the season and encouraging Americans to embrace the spirit of goodwill and charity. In celebration of National Believe Day this year, the Make-A-Wish Foundation and Macy’s will grant more than 55 “Wishes Across America” for children with life-threatening medical conditions. Additionally, Macy’s will host a Double Donation Day for letters mailed in Macy’s Santa Mail Letterboxes on December 9.
Macy’s nostalgic “Believe” campaign is inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897. In a recent poll conducted by Harris of more than 2,000 adult respondents (18-55+), more than 50 percent said that like Virginia O’Hanlon, they too believe in miracles. In honor of the magical and miraculous spirit of the season, Macy’s “Believe” campaign hopes to inspire Americans to give back to others on National Believe Day and beyond.
"Macy’s is proud to bring back National Believe Day and to lead people across the country in embracing the compassionate and joyful message of the holiday season,” said Martine Reardon, Macy’s executive vice president of marketing. “Our goal is to inspire others to act in generous and kindhearted ways, whether through writing a letter to Santa to benefit the Make-A-Wish Foundation, or in their own way each day.”
Key elements of National Believe Day include:
“Wishes Across America”
In celebration of National Believe Day, Macy’s and the Make-A-Wish Foundation will help grant more than 55 wishes across the country to create a day of “Wishes Across America” for children with life-threatening medical conditions. “Wishes Across America” was created to inspire others to embrace the spirit of goodwill and make a difference in their own community, creating even more reasons to believe. Wishes will be granted in states across the country, including:
- North Carolina – Jack, 5, will go to Vermont and ride in a horse-drawn sleigh
- Wisconsin – Katie, 14, will go to New York City and see a Broadway play
- New York – Zachary, 6, will explore a new continent on an African safari
- Oklahoma – Miles, 13, will shop for the latest fashions to fill his closet
- San Diego – Kennia, 7, will travel across the ocean to Paris, France
Double Donation Day
Now in its fourth year, Macy’s “Believe” campaign invites children to mail letters to Santa using Macy’s Santa Mail Letterboxes. Macy’s donates $1 for each letter received, up to $1 million, to the Make-A-Wish Foundation. For every stamped letter to Santa collected in store on Friday, December 9, Macy’s will donate an additional dollar to the Make-A-Wish Foundation, above and beyond the $1 million goal.
“Yes, Virginia” Animated Special
Back by popular demand, CBS will re-air the original animated special, “Yes, Virginia.” Building on the story of 8-year-old Virginia O’Hanlon’s letter to the editor of the New York Sun in 1897, the holiday special takes viewers on a charming adventure about the existence of Santa Claus and the curiosity amongst believers. The half-hour holiday program will air on CBS on National Believe Day, Friday, December 9, at 9 p.m. ET. Featuring an all-star cast of voices including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role, “Yes, Virginia” was created and produced by Macy's and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia.
For Macy’s “Believe” campaign media materials, including images, please visit: www.magicbulletmedia.com/MNR/MacysBelieve. For more information about Macy’s “Believe” campaign and National Believe Day, visit www.macys.com/believe.
Julie Strider, Macy’s Media Relations
646-429-5213 / firstname.lastname@example.org
Alison Kmiotek, Macy’s Media Relations
646-429-7449 / email@example.com
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Based in Phoenix, the Foundation is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 38 minutes. It has granted more than 212,000 wishes in the United States since its inception in 1980. Visit the Make-A-Wish Foundation at wish.org and discover how you can share the power of a wish.